COMM 1422 Media Writing - Video & TV (3 cr)

The primary purpose of this course is to engage in the writing techniques, styles, and practices used for video and television production. Students will focus primarily on the theory and forms used in non-dramatic production (e.g., corporate and nonprofit video, PSAs, commercials), but will also be introduced to the writing techniques used by television and Internet drama. Client needs assessment, media law and ethics, and concept development and pitch technique will also be examined.

Fall, Spring